Why I want to be an adman

Miller Lite has a new campaign advertising their win over Bud Light in a "taste trial."

The spot I saw featured Public Enemy hypeman Flavor Flav sinking to new lows as Miller Light's "expert witness" on taste. The reasoning? "This man's legal name is Flavor Flav!"

The interesting thing about all of this is that you can actually see Miller Light absorbing the last scraps of Flava Flav's credibility and cool. He comes off as a desperate sellout, but Miller Light still gets some of the frisson of his political consciousness and controversy. It's a nifty inversion.

I shudder to link, but if you must, you can search around here to try to find the ad in question.